Real Improvements
Real Rewards
Significant reductions in gum margin plaque
Guidance + rewards from the hum app motivated patients to maintain a healthy routine, day after day
![brushing with app provides 50% reduction in gum margin plaque brushing with app provides 50% reduction in gum margin plaque](/content/dam/cp-sites/oral-care/professional/en-us/products/real-improvements.png)
The more they brush and learn... the more they earn.
Smile points can be redeemed in the app's shop for products from Colgate or other health + wellness brands, Including:
![Colgate® hum app Colgate® hum app](/content/dam/cp-sites/oral-care/professional/en-us/products/real-rewards.png)
![Motivate a healthy routine with hum Motivate a healthy routine with hum](/content/dam/cp-sites/oral-care/professional/en-us/products/thumbs-up-banner.jpg)
Awards and Recognition
Consumer Survey
Wired
CNET
GQ
Voted #1 electric toothbrush
in a survey of 40,000 consumers by Kantar*
*Electric toothbrush category
![Voted product of the year award Voted product of the year award](/content/dam/cp-sites/oral-care/professional/en-us/products/voted-product-of-the-year-logo.png)
"The smart toothbrush perfects connected brushing tech–and costs a fraction of the price of its competitors."
![wired recommends recognition wired recommends recognition](/content/dam/cp-sites/oral-care/professional/en-us/products/wire-recomendations-logo.png)
Voted "Best Overall Electric Toothbrush"
September 2020
![Best Overall Electric Toothbursh CNET Award Best Overall Electric Toothbursh CNET Award](/content/dam/cp-sites/oral-care/professional/en-us/products/cnet-logo.png)
"The Best All-Around Smart Electric Toothbrush"
![GQ Best Stuff Recognition GQ Best Stuff Recognition](/content/dam/cp-sites/oral-care/professional/en-us/products/best-stuff-logo.png)
![Colgate® hum packshot Colgate® hum packshot](/content/dam/cp-sites/oral-care/professional/en-us/products/hum-products-packshot.png)
Specially priced so more patients can hum.
Recommend today and give patients discounted access through Colgate Professional Direct.